Navigating the Monumental Shift in Search Dynamics
as Social Behaviors and AI Transform Information Discovery



This book project delves into the evolving realm of search engines, the impact of social search habits, and the significant surge of artificial intelligence (AI) that is undermining Google’s historical search supremacy.

As we navigate the nascent stages of the AI era, signs of Googleโ€™s diminishing search dominance are emerging, challenging nearly a quarter-century of its unrivaled authority. To stay competitive, understanding and adapting to these groundbreaking changes is essential. Those eager to thrive in this evolving landscape must equip themselves with knowledge and insights into this new era, recognizing that the stakes extend far beyond the fate of Google.

Ignoring the AI revolution could spell disaster for both businesses and careers, leading to potential obsolescence. Alternatively, embracing this wave of change positions you as a pioneer, capable of influencing political, social, and economic landscapes. Equipping yourself with knowledge about AI not only prepares you to navigate this transition but also opens doors to capitalize on emerging opportunities. This burgeoning field is poised to mint the next wave of millionaires and billionaires โ€“ and you could very well be among them.

This is an ongoing series, hence the “2024” edition of info I collect through the year, trends I see, and technologies we see eroding Googles dominance. Every year I will publish a new edition and document the latest advances, updates and predictions coming.



This book empowers business owners, entrepreneurs, sales & marketing professionals, and company executives to proactively navigate the seismic shifts in search. Packed with compelling statistics and actionable insights, it reveals how to capitalize on upcoming trends and avoid being swept away by the digital tide.

Don’t be left scrambling to react. In today’s hyper-connected world, embracing change isn’t optional โ€“ it’s the lifeblood of success. This book equips you with the foresight and skills to steer your business ahead of the curve.

Say goodbye to the herd mentality. Discover how to anticipate opportunities before the crowd catches on, unlock groundbreaking strategies, and secure your competitive edge.

What you’ll gain:

Demystified Trends: Understand the evolution of search and its implications for your industry.

Data-Driven Insights: Make informed decisions backed by cutting-edge statistics and research.

Actionable Strategies: Implement practical steps to optimize your search presence and stay ahead of the game.

Future-Proof Mindset: Develop the vision and agility to thrive in a constantly changing digital landscape.

Don’t just survive the future โ€“ dominate it.



Technology, AI, and countless other forces are rapidly reshaping the search landscape. My goal is to illuminate these shifts, not just with cold data and trends.

I want to trigger that “holy s***” moment of realization, the one that makes you see these changes with fresh eyes. It’s not just about understanding โ€“ it’s about harnessing this transformation and being ready to act on them.ย  You will be able to:

Navigate the evolving search landscape with confidence.

Unearth hidden opportunities to gain a competitive edge.

Future-proof your approach and capitalize on economic shifts.

No longer be a passive searcher, caught in the digital tide. Join me in exploring the exciting unknown of search, where awareness becomes your ultimate advantage.



Below are places to buy the book. Don’t forget to subscribeย to my newsletter below as I am continually updating the latest news on advances with technology that is making Google irrelevant like the dying roman empire.



My journey in the marketing technology (Martech) sector dates back to the 1990s, starting in print shops, bindery, and pre-press environments. A piece of advice from a pressman to “get into computers” propelled me forward, leading to a degree in computer science, a brief yet significant stint in the military, and eventually to assisting small businesses with setting up websites by 2005. This trajectory naturally positioned me to engage with Google, a pivotal force in marketing, through which I’ve facilitated sustained success for numerous business owners.

My extensive experience collaborating with hundreds of small business owners has refined my ability to craft successful campaigns. In my last role, I contributed to a marketing team that achieved a company’s listing on the NYSE, marking a significant milestone in my career.

Throughout my career, I’ve witnessed various shifts, but none as transformative as the advent of AI, which is redefining the traditional “behavior of search” after a quarter century. This evolution prompts the question of whether the conventional method of “Googling” will persist or if AI will revolutionize the very nature of search, potentially altering the human condition.

My critique of Google stems from over 15 years of engagement with their services, including Search and AdWords, witnessing their profit-driven interventions that have positioned them not as allies but as adversaries in the digital marketing realm.

This narrative is part of a book I am currently writing, documenting the historical shift as we observe Google’s response to AI and its efforts to stay relevant. Whether Google will navigate this transition successfully remains to be seen.

Brian Galvan


News & Updates

I’ll post a blog, or discuss some latest news on technology, search, A..I. and Google as we move forward in time. Technology is moving at such a rapid pace and Google is on the ropes in 2024.
Googles latest antitrust trial shows how they set minimums on Google Adwords industries…for the obvious reasons to squeeze more out from business owners…Read More
Why Google search just keeps getting worse and worse in 2024 and beyond… Do they even see what they are doing?…Read More
Google is set on going the way of Blockbuster Video after showcasing their “Advanced A.I.” that is more laughable than comparable…Read More